On 13th January 2026, an M-Pesa transaction was successfully conducted from the mobile phone of a youth beneficiary participating in the NYOTA Programme business support initiative at Urchers Post, Samburu County. The transaction marked a practical step in the implementation of the programme’s goal to empower young entrepreneurs through financial inclusion and digital access.
The NYOTA Programme, which focuses on supporting youth-led businesses, provides beneficiaries with financial assistance, training, and mentorship to help them establish and grow sustainable enterprises. The use of M-Pesa as a transaction platform demonstrates how mobile money services continue to play a critical role in enabling secure, fast, and transparent financial transactions, particularly in remote and underserved areas.
At Urchers Post, the beneficiary utilized the funds to support business-related activities, highlighting the programme’s emphasis on direct access to resources. Such transactions reduce the need for physical cash handling and improve accountability while ensuring that beneficiaries can manage their finances conveniently through their mobile phones.
This transaction reflects the broader impact of combining youth empowerment programmes with digital financial services. By leveraging mobile technology, the NYOTA Programme enhances efficiency, promotes financial literacy among young people, and supports economic growth at the community level in Samburu County.
Overall, the event underscores the importance of mobile money platforms like M-Pesa in advancing development initiatives and strengthening youth entrepreneurship across Kenya.
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